At Pretty in the City, we believe in hassle-free, natural-looking beauty that works with your lifestyle. Founded in 2005 by Veronica Tran, one of Toronto’s leading lash and brow experts, we’ve spent nearly two decades empowering women to feel confident and beautiful.

Our latest venture, a premium line of at-home lash products, is designed with the same philosophy that made us a trusted name in the beauty industry: effortless, natural-looking beauty that’s easy to achieve. Whether you’re a lash newbie or a seasoned pro, our DIY lash kits let you achieve that sought-after lash extension look from home, in just a few minutes.

We’re proud to offer premium-grade lashes that are durable, reusable and comfortable, setting a new standard for quality at an affordable price. And just like our salon experience, we’re here to make sure you always put your best face forward — so you can tackle life knowing you look amazing.